A doc to get you up to speed in 5 minutes. Who the client is, what they want, what they've already done, what we're pitching, and how the first month plays out.
Studio34 is a Pilates studio in Bangalore. They want to grow on Instagram — but for people aged 30–60 who actually spend money, not Gen Z scrolling for trends. They've already done half the work. We're pitching the system that makes it actually run.
Both UK-trained Pilates instructors. Both already comfortable on camera — they've shown up in their own ad scripts.
They have a "first" claim. Backed by a partnership with Move Union (UK) for instructor training.
Three class types (beginner, athletic, functional) plus a 150-hour cert program for new instructors.
Bold geometric type, accent square as their signature mark. Brand reads athletic — not soft-wellness.
They sent us a PDF with three Ideal Customer Profiles basically: the three types of people they want their content to reach, seven fully written video scripts, and clear rules about what language to use vs. avoid.
This is great. We don't start from scratch — we sharpen what's there and add what's missing.
Quick definition: Top of Funnel = people who don't know Studio34 yet. Middle of Funnel = people aware of them but still deciding.
"Supports movement" · "improves awareness" · "helps build strength" · "can support posture and mobility"
"Fixes pain" · "heals posture" · "reverses damage" · "guaranteed transformation"
Why? They want to stay on the right side of health claims. Educational tone, not medical promises.
Quick scan of who else is doing premium Pilates in Bangalore. None of them are doing it the way Studio34 could.
| Competitor | What's there |
|---|---|
| Pilates Studio Bangalore (Namrata Purohit) | Celebrity-backed. ~5K followers. Feels distant from the average buyer. |
| Dr Pilates Bengaluru | Medical-leaning. Not really branded. |
| The Zone (Koramangala — direct neighbour) | Multi-discipline. No real identity. |
| Cult.fit Pilates Circle | Mass-market subscription. Doesn't read premium. |
Studio34's wedge: premium + athletic + founder-led + UK-credentialed. Nobody else has all four.
Full scan in 02-competitor-analysis.md.
Working pros and new moms are the 30–60 buyer the client wants. Their scripts here are strong. Sharpen and ship.
Going hard on Gen Z dilutes the premium positioning. Use that content as organic spillover — no dedicated spend on it.
Doctors, physios, UK-trained experts. Highest-trust unlock for people 30–60. None of their 7 scripts do this yet.
Studio34 has the brand, the founders, and the scripts. They don't have the system to actually run all this. That's us.
Shoot days, editing, content calendar, asset library. Their 7 scripts become 30+ Reels in a quarter.
We extend what they wrote. A library of openers per pillar so founders never start from a blank page.
We find, brief, and shoot the doctor / physio / UK expert sit-downs. The missing pillar — handled.
We recruit and shoot 40+ year-old members willing to share their story. One per month, served as Reel + carousel + email.
Their PDF mentions Meta ads but nothing's built. We set up tracking, audiences, and the weekly creative-to-paid loop.
Saves, shares, DM-to-trial conversions tracked weekly. Winners get reshot. Losers killed. Cadence locked.
Studio34 has the brand, the founders, and the scripts. Blend brings the system that turns those into a feed that grows the business.
A v0 draft already exists: download .pptx.
#191BDF, orange #FC5D01, black, whiteVish + Janhvi shoot day. 3 founder Reels using their own scripts. 1 member story.
1 physio sit-down (cut into 3 Reels). 5 myth-bust carousels.
"Routines of people like you." 3 episodes. Members aged 40+.
Recap top 3 winners. Reshoot the best format. Lock the weekly rhythm.
Saves per Reel ≥ 5%. DMs from feed up 50%.
Members and Authority both at episode 3+. First doctor co-sign published.
Bio-link click-through > 4%. IG-driven signups up 25% month over month.